About EthnikPR

EthnikPR is an award-winning public relations firm and digital marketing boutique focused on the South Asian American (SAA) consumer. Who are South Asians? This is the diaspora of India, Pakistan, Bangladesh and Sri Lanka; 2.5 million strong in America with the highest disposable income of any other U.S. demographic.

To engage South Asian American consumers, brands need to evolve beyond familiar skin colors and ads in foreign languages. The most effective way to reach the SAA market is through breakthrough experiences that mix new media, creativity and media relations that's engaging, culturally sensitive and relevant.

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