The worldÕs largest museum complex had the difficult task of communicating to the South Asian media in Pakistan, India, and the Diaspora in the UK, Canada, and United States. They worked with EthnikPRÕs Vijay Chattha from 2001 to 2004 and were able to accomplish and surpass all their marketing and public relations objectives.
Ethnik PR reached out to Sikh American community and helped net over $1M in private donations.
Ethnik PR helped organize three successful gala events at the Natural History Museum.
Gallery opening was the largest-ever such event at the Natural History Museum
Ethnik PR generated over 120 media mentions, including the Washington Post, all major Indian newspapers, and every South Asian-American publication.
Media Placements In: