Who We Are

Vijay S. Chattha
Chief Talker (Founder / CEO)

Vijay Chattha is the head of EthnikPR and its parent company VSC Consulting, a boutique marketing and public relations firm focused on the entertainment and technology realms. Since 2002, VSC Consulting and EthnikPR have generated over four billion estimated media impressions for a variety of clients, landing the firm in the top rung of boutique PR firms operating in the United States.

Prior to VSC, Vijay spent over six years developing projects for the lifestyle-driven market of converging technology and entertainment. In 1998, Vijay co-founded UrbanGroove Networks, which encompasses thirteen lifestyle-related media resources, including philly2nite.com, which soon became the largest independent network of nightlife-related Web sites in the world.

Additionally, Vijay headed development coordination for the creation of the first long-term Sikh art exhibit at the Smithsonian. Vijay's fundraising ability, PR experience, and knowledge of South Asian-American culture enabled the museum to net over one million dollars in private donations and corporate sponsorships through key media placements in The Washington Post, Hollywood Reporter, Reuters, and The Associated Press. The four-year project culminated in an opening ceremony that was the most attended in the history of the National Museum of Natural History.

Vijay earned a double major in International Relations and South Asian Studies at the University of Pennsylvania. He co-developed his first start-up at the Wharton School of Business as a student of New Product Development, Advertising Management, and Entrepreneurial Venture Initiation. While studying International Economics at the London School of Economics, he worked for Playboy Magazine, creating Playboy's College Marketing Program, and also worked at Sony Music UK in Urban Marketing. Vijay has additional work experience at DefJam Recordings, a division of Seagram/Universal/Polygram.

Vijay's work experience has earned him coverage in The Industry Standard, The Washington Post, India Today, The Wharton Journal, The Pennsylvania Gazette, and The Los Angeles Times. He is often invited to speak on emerging marketing concepts and has addressed both the Wharton School of Business and the Berkeley Haas School of Business. In November 2004, he was named to the Advisory Board of the Craigslist Foundation. Vijay is also the co-creator of Walk of Game, the first-ever video game landmark destination; co-founder and member of the board of directors of Project Ahimsa, a global effort to empower youth through music that currently helps 10,000 children around the world; and serves on the advisory board of ipsh!, the U.S. leader in mobile marketing.

Vijay was honored recently as one of PRWeek's top two Young Professionals of the Year for 2006.

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